
Cadets and staff from 2438 (Bishop Ullathorne) Squadron have recently manned a recruitment stand in Coventry City Centres Lower Precinct shopping Centre.
The cadets were promoting the Squadron's upcoming recruitment intake and open evening. They were handing out leaflets specially designed to promote the activities of 2438 Squadron.
The event was promoted on the local Mercia FM and touch FM radio stations. These broadcasts were also backed up by two local press releases, and mentions on Mercia FM and Touch Radio in the week prior to the event and coverage on 6 local websites.
This effort led to a large showing of interest from young people shopping in the town centre and led to over 150 recruitment leaflets for 2438 Squadron being handed out to prospective cadets.
Flight Sergeant Alan Tillman of 2438 Squadron said: "The recruitment stand has been a huge success, backed up with the advertising in the local press, radio and Internet. This has meant that many of the people coming to the stand already had knowledge of it and were genuinely interested in the Air Training Corps"